Brands of Feelings
1 min readAug 17, 2020
What comes to mind when you think of “APPLE” ?
Speed? class? good camera?
The feeling brands give is relative. While we think of Apple as speed, class & good camera.
For some Apple reminds them of “expensive”
It depends on us and how the brand answers to our own needs.
What remains true and certain is to make truly remarkable products.