How Startups Can Be Indispensable
Sadly, startups feel they need to fit in, to be like the big companies, and be like their competitors. But these things aren’t working anymore.
“If you went out of business today, who would miss you?”
The idea of being indispensable, of being missed, and being an important part of the customer’s life or someone’s day, isn’t easy to accomplish.
The sure way to accomplish this is by touching people’s lives in a way they didn’t even expect, by being generous.
‘What’ you do isn’t as important as ‘how’ you do it. The ‘HOW’ is why your customers would go out of their way to engage with you.
If you’re playing a long term game then it’s worth trying.