How Things Catch On
When things become viral or popular we often think it got lucky. Just the day before it caught on to you, it was still considered non existent to you.
The next day you know about it and you share it with your friends because it makes you feel important.
We neglect the fact that ideas that catch on if studied closely gain attention for a reason one person at a time.
One idea, one person, one believer, one sneezer at a time.