Leaky roof 👍🏽 Leaky defense❌

tobi — Audio Writer
2 min readNov 24, 2023

some jokes can be expensive but this brand didn’t miss

picture a moment when you’re with friends, and you decide to crack a joke. You’ve got this witty one-liner that you’re excited about, but you’re nervous. What if they don’t get it? What if the laughter you hoped for falls flat? It’s a common scenario — wanting to bring joy but also fearing that your attempt at humor might not land.

the joke:

“I told my wife she should embrace her mistakes. She gave me a hug.”

now, imagine you’re standing in a stadium filled to the brim with 50,000 people and you have to tell a joke. The stakes become higher and you can’t afford to miss else you’ll be booed into depression, right?

this is the story behind Checkatrade’s recent billboard near Old Trafford in Manchester. It says, “Leaky Roof .✅ Leaky Defence ❌,” playfully pointing out the challenges faced by both the stadium and Manchester United’s express-entry defense.


The mix of football problems and home repair solutions is a surprising twist that makes you smile.

Manchester United fans know better to come with their umbrellas when coming to see a game. The familiar chuckle comes from realizing that even famous football clubs deal with aging buildings. Checkatrade uses this shared experience to create a connection.

what makes this billboard smart is the gentle tease Checkatrade gives itself. The ❌ next to “Leaky Defence” is like saying, “We can fix a roof, but we’re not football experts.” It’s a brand that jokes about its limits, making the message more genuine.

in a world where people often disagree about sports teams and other things, this billboard brings everyone together. It connects football fans and homeowners, reminding us that we all deal with similar problems whether it’s in a football stadium, at home, or hoping people get your joke regardless— a bit of humor can go a long way.

if the flavor of these words satisfied your appetite — then you’re in for a delight with these recommended reads



tobi — Audio Writer

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