Product Market Fit

This sounds like one of those words that have been used by marketers to massage their ego for a really long time.

Unfortunately, innovators, entrepreneurs, and creators have failed to see how this “pRoDucT mArkEt fiT” can trap them into thinking there’s a market they need to fit their product or service into.

Except, creating a “me too” product or service is fine by you.

Iconic brands we know today don’t follow this construct. Instead, they create a ‘market mind field’ and fit their product into it.