What We Buy When We Buy

We don’t buy things. We buy how how those things make us feel.

Take Crocs for example.

Ordinarily, no one has a desire to own Crocs, all we had was a desire to feel cool, comfortable and most importantly, to fit in. That’s why we buy Crocs.

Each time you rock your Crocs you get the feeling of why you purchased it. You feel cool and feel like you fit into a group.

Also for the people like me who wouldn’t buy Crocs, it’s because we don’t want to feel like we fit in with the type of people who would buy Crocs. It’s all still based on emotions.

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