Category Design: create one, be the loudest about it and.

Category design is a mind blowing concept by Christopher Lochhead

It’s a phenomenal way to see positioning for a brand, service, or product.

Basically, it’s creating a market category and placing your product or service as the leader/first in that category.

Similar to what Johnny Cupcakes have done by being the first t-shirt bakery

More Examples: Bob Marley — Rastafarians lewder (category designer of reggae)

Sales force: cloud-based sales automation category.

Airbnb: On-demand apartment/housing category king

Uber: On-demand transportation category king

Apple: digital music category king (with the iPod and…


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