Category Design: create one, be the loudest about it and.
Category design is a mind blowing concept by Christopher Lochhead
It’s a phenomenal way to see positioning for a brand, service, or product.
Basically, it’s creating a market category and placing your product or service as the leader/first in that category.
Similar to what Johnny Cupcakes have done by being the first t-shirt bakery
More Examples: Bob Marley — Rastafarians lewder (category designer of reggae)
Sales force: cloud-based sales automation category.
Airbnb: On-demand apartment/housing category king
Uber: On-demand transportation category king
Apple: digital music category king (with the iPod and…
This line "Funny how in hindsight, things make more sense." hits home!
It makes me remember a quote by Steve Jobs "You can't connect the dots looking forward; you can only connect them looking backwards."
And this is something that resonates with me as well. Thanks for sharing your writing journey, I needed this, Sharma.
The war that never stops.
If you guessed it’s the “gender war” I’m referring to, then you’re not wrong.
Daily everyone is out to talk ill about the opposite sex.
And the way Nigerians carry am for head.
It’s this same toxic divisive habits that has gotten this country to where we are. Talk about. the numerous tribes, religions etc.
It won’t be long before our government start to weaponize it as a means to further divide us.
I mean, why do we have to wake up everyday and see the next headline that triggers us to think the opposite sex is the problem?
I don’t even see this country again.
I hardly go out, but whenever I do. You know all I focus my attention on? It’s taking a view of how people are living.
The helpless, the survivers and the rich. I see all of them. But I focus all my attention on the people helpless and part of the survivers because they’re the ones that form majority of the people.
It puts a lot of burden on my heart for a vision I’ve always had, to be able to walk on the street and pick 1 person randomly and change their…
As the world gets filled with so many information, it becomes harder to come up with entirely new concepts. Because the old ones are still very much valuable and they influence what we do next.
When we take an idea from somewhere, as long as we can apply a personal story from our own lives, changes the idea into something original.
“There are unique messages. Only unique messengers.” — Jedah Sellnar
As future parents, we should punch ourselves in the face if we ever attempt to ask our kids “What do you want to be when you grow up?”
It’s a toxic thing to say to an innocent kid.
And if you’re reading this and you did this as a parent, punch yourself in the face this second. And then go apologize to your child.