Category Design: create one, be the loudest about it and.

Category design is a mind blowing concept by Christopher Lochhead

It’s a phenomenal way to see positioning for a brand, service, or product.

Basically, it’s creating a market category and placing your product or service as the leader/first in that category.

Similar to what Johnny Cupcakes have done by being the first t-shirt bakery

More Examples: Bob Marley — Rastafarians lewder (category designer of reggae)

Sales force: cloud-based sales automation category.

Airbnb: On-demand apartment/housing category king

Uber: On-demand transportation category king

Apple: digital music category king (with the iPod and…









Tobi

A 27-year-old Creator of Ideas. If you LOVE to read LESS & learn MORE. You’re in the right place. 👇🏽 - tobitotheworld@gmail.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store